Mixpanel is a product analytics platform that tracks how users interact with web and mobile applications and turns those interactions into reports about engagement, conversion, and retention. It collects event-level data (such as clicks, page views, and purchases), links it to users, and lets teams query and visualize this information through self-serve dashboards and reports to support data-driven product decisions.

Mixpanel is a product analytics platform that tracks how users interact with web and mobile applications and turns those interactions into reports about engagement, conversion, and retention. It collects event-level data (such as clicks, page views, and purchases), links it to users, and lets teams query and visualize this information through self-serve dashboards and reports to support data-driven product decisions.